Gepostet: 24.07.2019

wohnderbar widy GmbH

AMP ⚡️ More Than Just Mobile Pages

If you’re like me, then you’ve heard of the AMP Project. It was announced by Google about four years ago as a way to improve mobile performance on the web. You may have even installed the AMP for WordPress plugin and then possibly, like me, forgot all about it.

Well, a lot has changed with AMP since 2015, which inspired me to write this blog post to bring you up to speed on what’s new and possibly debunk a few myths.

What is AMP?

If you haven’t heard of AMP, it’s an open-source web component framework for websites, stories, ads, and emails. The mission is to:

Provide a user-first format for web content, supporting the long-term success of every web publisher, merchant, and advertiser.

In short, AMP is an HTML Framework, which helps pages load faster and look better than standard HTML pages.

When the AMP Project was announced in October 2015, the name was originally an acronym for “accelerated mobile pages.” Fast forward four years, and AMP isn’t just for mobile devices anymore. It has a vibrant ecosystem, an active development community, works on tablets and desktops with native support for responsive design. In 2018, the AMP Project moved to an open-source governance model, and they recently dropped the acronym.

What does this mean? The AMP Project is no longer owned by Google and A.M.P. is now just AMP.

How AMP Works

AMP websites are web pages built with HTML, CSS, and JavaScript.
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